Customised website design

Things have changed in web design in recent years. A great website is no longer just about looking impressive to your users. It's a truly creative approach that mixes your business goals with best practices to impress your users.

My job is to give you a real return on your investment. Will your website look great? Of course it will. Since your website typically is the first-place potential customers go to learn about your company, it’s important to make a good impression and establish your credibility. No matter the field or industry, good web design can maximize your business success.

Key points for a good website

A website is a must-have for a business today. The presence on the internet is becoming more and more important and a website is the hub of the entire online presence.

Gone are the days when even having a website with a simple business description was enough. In the new era of internet business, you need to have a perfect website or you will be out of the game.

Smartphones are used for everything from payment to entertainment. Subsequently, your website absolutely needs to be accessible and well-designed for mobile usage, otherwise you're going to have some serious trouble getting visitors, let alone making conversions.

With a responsive website design, your website (and its pages) can adapt and give users the best experience, whether they are on their desktop, laptop, tablet or smartphone. However, for this to be possible, your website needs a responsive design.

Picton Web is expert in creating bespoke responsive websites. When I design a new website, I always design it to be responsive.

More and more companies are realising that they need to participate in social media. Learning the 'language' of each platform can make a big difference to your business. But spending the time necessary to do so can take them away from the other aspects of running a business.

If you think you're too busy to deal with social media, I can set up your accounts, manage them and do everything the right way with minimal fuss.

SSL (Secure Sockets Layer) ensures that the data transferred between two systems, for example a user and a website, remains private.

Your website needs an SSL certificate if you ask for personal data. But that's not all there is to consider. Search engines crack down on supposedly "insecure" websites.

Websites without SSL certificates remain http, while websites with encryption appear as https in users' browsers. Chrome, Firefox and other browsers have started to issue warnings that non-https websites are insecure.

Furthermore, Google recently announced that SSL is a ranking signal. So if you don't have an SSL certificate, your website will be harder to find, which will affect your traffic and revenue.

If your website is hosted by my partner cyon GmbH, your website will include the Google-approved icon of a "secure" green padlock so customers know they can trust you.

If your hosting is with another hosting provider, I will contact them on your behalf for details of their SSL certificate.

Swiss Legal Notice obligation for websites

In Switzerland, there is an obligation to provide a Legal Notice for websites. This obligation to provide a Legal Notice has only applied since the beginning of 2012. The reason for this is the introduction of a general obligation to provide a Legal Notice for electronic business transactions, i.e. for websites.

Please note that the general obligation to provide a Legal Notice applies to all Swiss websites. From the point of view of the legislation against unfair competition, it is completely irrelevant whether this is a private website or a commercial website. As long as the website is publicly accessible, there is a Legal Notice obligation.

This is what happens if the Legal Notice is missing

Violation of the obligation to provide a Legal Notice in Switzerland is subject to civil and criminal penalties. If the violation of the Legal Notice information on the website is committed with intent, the UCA provides for fines of up to 360 daily rates or even imprisonment of up to 3 years. (All information without liability)

Data protection obligation switzerland for websites

On 25 September 2020, a new Federal Data Protection Act (FADP) was passed in Switzerland, replacing the previous law from 1992.

The scope of the Data Protection Act is no longer limited to data of legal entities (companies), but now also covers data of natural persons (individuals). In addition, private individuals now face fines of up to CHF 250,000 for violations, as opposed to the previous maximum fine of CHF 10,000.

Personal data is not only personal information such as a person's name, place of residence or email address, but also their IP address or knowledge of which pages they visit on the internet. In this sense, every website collects personal data about its users.

It follows that a privacy policy is mandatory on EVERY website regardless of the operator. (All information without liability)

How can I help you?

Let's talk about your website or project.

Get in touch with me!